Azur Technology: Why AI without the right data foundation will fail MGAs
17th September 2026
New from Azur Technology is their latest whitepaper, Built on Sand, which argues that the average MGA is asking the wrong question about their AI strategy. Most conversations start with features and models. But what really matters is what data those features and models are reasoning over.
A decade of pragmatic buying has left many MGAs running assembled stacks, with a policy admin system here, a bordereaux tool there, and a CRM bolted on the side. The paper’s case is that AI connected to a fragmented stack returns fragmented answers, and that the fix gets harder as GWP grows.
It sets out the two requirements of an AI-ready foundation, maps AI capabilities to MGA growth stage, and closes with five questions MGA leaders can use to test their current AI-readiness.
Read it today! Or, play the accompanying game to immerse yourself in the whitepaper as you journey to connect the pieces of your workflow and launch your AI strategy.
Our CEO, Mike Keating commented,
“This excellent and insightful paper from Azur captures the potential pitfalls of executing and implementing AI without the critical and necessary planning before any risk investment is deployed.
Whilst MGAs generally enjoy clean IT stacks, the observations around bordereaux and other plug-ins demonstrate how AI output can be fragmented unless preparatory work is completed.
As a sector, we recognise AI will play an important and collaborative role in MGAs’ proposition. This paper provides directional and challenging support in assisting that the right decisions are taken.”
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