Premium Credit Bolsters Leadership Team to Accelerate AI Adoption and Digital Innovation 

30th September 2026. Premium Credit, the UK’s leading premium finance provider, today announces the senior appointments of Ben Andrews as Product Director and Sam Harry as Head of AI Delivery. The appointments build on Premium Credit’s sustained investment in technology and further strengthen its position at the forefront of innovation in the premium finance sector.

As Product Director, Ben Andrews will be responsible for shaping and delivering Premium Credit’s next generation of digitally enabled products and services. He will drive the firm’s move to a Product Operating Model, with responsibility for strategy and product delivery, ensuring Premium Credit continues to meet the evolving needs of its stakeholders.

Andrews joins from Octopus Investments, where he led its product and data insight capabilities. He brings with him twenty years of product experience, which includes Head of Digital Product roles at both Virgin Media and BT.

Sam Harry joins in a newly created role, where he will be responsible for leading the identification, prioritisation, and delivery of high-impact AI initiatives across the business. He will also oversee the development of the governance framework, operating model and organisational capabilities required to scale AI safely, responsibly, and in a way that delivers measurable value.

Prior to joining Premium Credit, Harry was AI Product Lead for UBS Investment Bank, responsible for defining AI strategy and delivering a multi-year roadmap for the firm. He brings extensive experience in translating emerging technologies into practical business outcomes and will play a key role in accelerating AI adoption across the organisation.

Tara Waite, CEO of Premium Credit, said: “I am delighted to welcome Ben and Sam into the fold at such an exciting time for our business. As market leader, we have an unparalleled track record in investing in and harnessing cutting-edge technology that improves user experience.

“Technology continues to evolve at pace, creating significant opportunities to enhance the way we operate. Ben and Sam’s expertise will help us leverage artificial intelligence as a strategic enabler of growth, including the opportunities presented by agentic AI, drive operational efficiency, and support the next phase of our product and technology strategy – ensuring our solutions continue to deliver best-in-class outcomes for our customers, partners and colleagues. 

“I look forward to working with them as we build a smarter, more agile and increasingly digitally enabled business for the future.” 

This marks the latest step in Premium Credit’s ambitious technology drive, which includes its recent partnerships with AI transformation company Godel, and data and AI skills partner Cambridge Spark. As the business continues its transformation journey, it remains focused on delivering convenient payment solutions that create lasting value for its customers. 

About Premium Credit  

Premium Credit is a leading provider of insurance premium finance and a range of annually charged services, including tax, regulatory and accountancy fees, sports season tickets, memberships and school fees in the UK and Ireland. Each year, we lend more than £6 billion and service over 3 million customers through a network of over 2,500 partners. We are multi-award-winning, and the only premium finance provider accredited by BIBA and Brokers Ireland. 

For more information, please visit www.premiumcredit.com