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Cyber Growth Unlocked: How MGAs Can Grow in Personal & SME Markets

Cyber Market Briefing Operational

29th January 2026 • 13.00 - 14.00

About the session

Tips, insight and advice on how MGAs can tap into the underpenetrated SME and Personal cyber insurance markets.

Learning Objectives

At the end of this session, delegates will be able to:

Summarise the challenge and barriers to success when launching a successful cyber insurance product

Outline successful distribution, product packaging and how to maintain customer value

Describe the future of personal and SME markets

Andrew Martin

DynaRisk

Andrew founded Insurtech firm DynaRisk in 2016 after he identified a gap in the market for simplified and accessible cybersecurity solutions for both consumers and SMEs, backed by great threat intelligence. Andrew has a background in senior cyber roles in major banks and corporations and was recognised as one of the top 200 cyber security experts globally by the SANS Institute. While protecting banks from cyber attacks, he provided cyber threat intelligence to government agencies, including the US Secret Service, FBI, Interpol, CSIS (Canadian Security Intelligence Service) and other law enforcement agencies around the world. He has had articles or features in the Financial Times, Forbes, Daily Mail, The Banker, Insurance Times, Insurance Post and more.