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Hype or Reality: Can an AI Agent Improve Sales Performance

AI Market Briefing

Online

18th September 2025 • 13.00 - 14.00

About this session

In this session, we’ll explore the realities behind using AI agents to transform online insurance sales. You’ll learn about the common challenges insurers face in creating effective digital journeys — such as high drop-off rates, complex products, and compliance constraints — and why these journeys often fall short compared to other industries or human-led sales.

We’ll then examine how AI sales agents can help overcome these barriers, including real-world evidence showing improved sales performance and customer experience.

Finally, we’ll outline the critical role of compliance, with practical guidance on how to adopt AI solutions safely and effectively in regulated environments.

***** NEW DATE 18th September 1-2pm ******

Learning Objectives

At the end of this session, delegates will be able to:

Describe common challenges with online insurance sales
Explain how AI agents could improve sales and customer experience
Outline how to ensure compliance

Danny Major

Chief Customer Officer • OpenDialog AI

Danny Major is Chief Customer Officer at OpenDialog AI, bringing extensive experience in enterprise automation and conversational AI. He previously served as Senior Vice President of Product at Blue Prism and Chief Technology Officer at Thoughtonomy, driving the development of intelligent automation solutions.

Danny is a Fellow of the British Computer Society, a columnist for BCS ITNOW, and has been recognised by the Institute of Directors, Global Sourcing Association, and IEEE-SA Standards. He is also the founder and chair of a charitable foundation supporting STEM education.

With a career as an executive, board member, and advisor, Danny specialises in the hyper-growth of software and software services businesses. He has led and scaled a range of enterprise functions, giving him first hand experience across the critical pillars of growth — from start-up to scale-up and enterprise — including acquisitions and successful exits.

At OpenDialog AI, he focuses on maximising client value and expanding the partner ecosystem.

Dr. Ronald Ashri

Co-Founder & CTPO • OpenDialog AI

Dr. Ronald Ashri is a technologist and entrepreneur, happiest when assembling and working with talented teams to solve real-world problems through innovative digital technologies. He holds a First Class Honours degree in Computer Systems Engineering from the University of Warwick and a PhD in Computer Science from the University of Southampton, specialising in agent-oriented software engineering.

Dr. Ashri is co-founder and Chief Technology and Product Officer at OpenDialog, where he leads the development of software that enables companies to automate and scale business conversations, allowing humans to access and use services through natural conversation.

Dr. Ashri is the author of The AI-Powered Workplace: How Artificial Intelligence, Data, and Messaging Platforms Are Defining the Future of Work (Apress, 2020) and runs the newsletter AgentsDecoded.com, sharing insights on AI agents and multi-agent systems. His specialities include artificial intelligence, agent-based systems, conversational AI, product design and development, and SaaS.